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Tokidoki is a lifestyle brand that was co-founded in 2005 by Simone Legno, Ivan Arnold and Pooneh Mohajer. Tokidoki has collaborated with Mattel several times.
2011[]
Barbie and Tokidoki first collaborated for the Tokidoki Barbie Doll.
2015[]
To celebrate Tokidoki's 10th anniversary, two Tokidoki Barbie dolls were released (CMV57 and CMV58), as well as the Tokidoki Barbie Blind Box.