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Barbie Vlogs is a web-exclusive animated series that began on June 19, 2015. It stars Barbie Roberts as a vlogger and features her family, friends and pets. Barbie has a catchphrase, "P.A.C.E.", which stands for "Positive Attitude Changes Everything". Producer Julia Pistor both developed the series and created Barbie's voice. She is also a writer on the series.

Descriptions[]

YouTube[]

"Hey everyone! Come back every other Friday to check out my vlog! I share information about my life, my inspirations and my favorite things! I also love to do silly challenges with all of my friends and my sisters. I hope these vlogs inspire you to be anything you want to be. Remember... Positive Attitude Changes Everything. PACE!" - YouTube[1]

Barbie.com[]

"Barbie Vlogger is an ongoing web-exclusive series where Barbie chats directly with her audience about everything that is going on in her life. In her vlogs, Barbie takes on fun YouTube challenges, shares DIY activities and speaks openly about topics on her mind, like feeling blue sometimes or realizing that girls are in the habit of apologizing too much." - Barbie.com[2]

Women in Animation[]

"Barbie. She’s an icon. A toy. A global brand with over 98% awareness around the world. She was created to be a vehicle for self-expression and dreams, but for most of her fifty years, she existed as the projection of society on a plastic doll, kept in a box, not able to speak for herself. With Youtube and the rise of influencers, we saw the opportunity to finally give Barbie a voice – a voice that could speak for herself and for girls and women around the world – for when Barbie speaks, people pay attention.  The Barbie character and her vlog resonated with demographics and gender across the board and has become an authentic and empowering reflection for women/ girls, generating over 10M subscribers. The Vlog has been called “The only good Youtuber” by Mashable and others, and continues to be applauded for it’s candor and authentic character and opinions." - Women in Animation[3]

List of Vlogs[]

2015[]

2016[]

2017[]

2018[]

2019[]

2020[]

  • My Favorite Vlogs of DIY Makeup & Hair Tutorials
  • My Meditation Routine with Headspace!
  • Valentine's Day Makeup Tutorial
  • MYSTERY CHALLENGE with Skipper! + Song Remix
  • How to Make Macarons Tutorial!
  • Chelsea Takes Over My Vlog - PRANKS
  • DIY Spa Day with Homemade Lemon Face Mask, Body Scrub, & Chocolate Lip Balm
  • Barbie vs. Ken Dance Battle REMATCH!
  • Barbie: A Day in the Life (SINGING STYLE!)
  • DIY Nail Art Designs Tutorial (5 Easy Ideas!)
  • Making Sense of a New Routine
  • Pack With Me for the Beach! My Summer Bag Must-Haves
  • RAINBOW Makeup Tutorial 🌈✨
  • DIY EXTREME Bedroom MAKEOVER Ideas! Easy & Magical
  • DIY Fashion Hacks ft. TIE DYE & SPARKLE PURSE CRAFTS
  • How Are You Feeling? Sharing My Honest Thoughts
  • BEST FRIEND TAG WITH KEN! Socially Distant Style!
  • How to Make Lemon Cake Tutorial! 🍋🍰
  • FUN GAME VLOG WITH QUEEN AMELIA! 👑💕
  • DRAW MY LIFE: PROM EDITION 💕👗 KEN PROMPOSAL!
  • Barbie and Nikki Discuss Racism
  • Forest Fairy Halloween Makeup Tutorial
  • 10 Secrets About Barbie!
  • Floor is Lava Challenge with Chelsea!
  • Holiday DIY Gift Tutorial! Marbled Jewelry Dish
  • My Honest Thoughts on New Year's Resolutions
  • HAPPY HOLIDAYS from Barbie & the Roberts Family 🎁🎄

2021[]

  • NO THUMBS CHALLENGE with Nikki! 💕
  • "Creating Your FASHION" DIY with Me! 👚👗🕶
  • RAINBOW COLORS EVERYWHERE! 🌈
  • KEN AND BARBIE Best Friend Moments!
  • Taffy's PUPPY VLOG and Music Video! 🐶
  • HAPPY BIRTHDAY BARBIE!
  • Ken's Birthday 24 Hour Challenge
  • Chelsea Vlog Takeover!
  • NO RECIPE CAKE BAKING CHALLENGE
  • Keep It Going: The Digital Improv Challenge!
  • My CHELSEA SHOW Interview 🎥 💖
  • Happy Mother's Day from Barbie! 👩‍👧‍👧🌺
  • 5 Tips To Escape Vlogger's Block
  • Barbie's BEST EVER Recipes! 🧁
  • 💗 Barbie Dreamhouse Dance Party 🎶 🎉
  • Happy Father's Day from Barbie!
  • Barbie Shares Ways We Can All Protect the Planet
  • Top 3 DIY Vlog Moments
  • Seeds and Salsa 🌱
  • MEET MY NEW FRIEND BARBIE!
  • BARBIE FRIENDSHIP GIFT EXCHANGE!
  • Coolest Summer Vlogs with Barbie! 🏖 ☀️
  • Who Gave Barbie the Flowers? 🌸
  • Time Capsule Reveal: A Letter from Younger Me! 💌
  • Barbie Shares Some Empathy ❤️
  • "Malibu" & "Brooklyn" 💃🏻 Dance Tutorial! 🎉 💜
  • Barbie Interviews Ester Dean, Song Machine!

Behind the Scenes[]

At [a]list summit 2015, LeAnne Hackmann (senior director for global content strategy and activation at Mattel) and Julia Pistor (Executive Producer at Mattel Playground Productions) discussed Barbie's vlogging venture. Hackmann said that she ran everything by her then 16-year-old daughter to make sure Barbie was talking about things a teenager would talk about.

Mattel created a new animation model and the vlogs are not scripted a long time in advance. They are done in real-time as much as possible and motion captured. Hackmann said that all of Barbie's sisters will appear, and Barbie will be on Vine someday. Pistor said that Barbie getting YouTube Likes was important KPI (Key Performance Indicator) and that it is important for Barbie to engage with fans.[4]

Trivia[]

  • Since Barbie Vlogs began, Barbie has been interviewed by People Magazine[5] and BeautyCon[6], and had press from Vogue.[7]

References[]

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