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The 4ocean x Barbie Limited Edition Beaded Bracelet was released in 2021. It is part of The Future of Pink is Green brand campaign. A press release for the campaign reads, "Barbie is teaming up with 4ocean, a purpose-driven business on a mission to end the ocean plastic crisis, to launch a limited-edition 4ocean x Barbie bracelet in signature pink made with post-consumer recycled materials and hand-assembled by artisans in Bali. For every bracelet sold, 4ocean will pull one pound of trash from oceans, rivers and coastlines and contribute educational materials to inspire and empower the next generation." The bracelets are made from 100% recycled materials,[1] and they cost $20 each.
Description[]
"You don’t have to be a grownup to make a difference!
Just like Barbie, you have a powerful voice that you can use to speak up about plastic pollution and the importance of protecting our oceans. Made from recycled materials, our limited edition 4ocean x Barbie Beaded Bracelet reminds us that we don’t have to be grownups to make a difference.
Each signature pink 4ocean x Barbie Bracelet comes packaged in a custom cotton baggie emblazoned with both the 4ocean and Barbie Loves The Ocean logo, which is perfect for storing all of Barbie’s accessories and other treasures. It also comes with a collectible sticker and informational card.
Of course, our professional captains and crews will pull a pound of trash from the ocean for every 4ocean x Barbie Bracelet sold."
Features[]
- "Every bracelet purchased funds the removal of one pound of trash from the ocean, rivers, and coastlines
- Cord manufactured in China from 100% certified post-consumer recycled plastic bottles, including less than 5% reclaimed ocean plastic
- Clear beads are manufactured in China from 95% certified post-consumer recycled glass bottles, including less than 5% reclaimed ocean glass
- Hand assembled by artisans in Bali
- Unisex, waterproof, adjustable design
- Packaged in a reusable cotton drawstring pouch
- Includes “1LB” vinyl decal
- Component manufacturing process and recycled content are audited and verified by GreenCircle"[2]
Closed-Loop Program[]
"We’re currently developing a circular end-of-life plan for every 4ocean product. Our aim is to eliminate waste at the end of our product lifecycle by taking back 4ocean products that our customers no longer use so they can be properly recycled or transformed into new products. Once you’re done with your 4ocean product, please reach out to our customer service team to receive a prepaid shipping label.
The 4ocean Closed-Loop Program is only available in the U.S. for now, but we plan to expand in the future."
How Your Purchase Makes a Difference[]
- "Every product purchased funds the removal of one pound of trash from the ocean, rivers and coastlines
- Our captains and crews recover trash from the ocean and coastlines seven days a week
- All of our products are designed, sourced, and produced with an ocean-first mentality.
- Component manufacturing process and recycled content are audited and verified by GreenCircle"
Hand assembled by an artisan in Bali, Indonesia[]
"Purchasing a 4ocean bracelet does more than clean the ocean. It also creates sustainable, living-wage jobs.
As soon as our beads, cords, and charms reach our main facility in Denpasar, Bali, a crew loads up our van and motorbikes to distribute these components to artisans in remote villages scattered across the island.
Women comprise 80 percent of this workforce. In Bali, women tend to assume the role of primary caretakers for their families, which means their job opportunities are limited. Because they’re able to hand assemble our bracelets in their homes and village centers, more women are able to join the workforce while continuing to care for their families."[3]
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